Data Visualization using Tableau

This repository contains data visualizations for two real-world case studies: Bank Marketing Campaign and Soccer Analytics, created using Tableau as part of the BUS5VA Visual Analytics

Instructions

1. Download the Tableau Workbooks:
   • Case1 Tableau File (1).twb: Bank Marketing Campaign
   • Case2 Tableau File (1).twb: Soccer Analytics
2. Open the Tableau Files using Tableau Desktop to interact with the visualizations.
3. Read the Reports:
   • Case1 Report (1).docx: Detailed report explaining the findings from Case Study 1.
   • Case2 Report (1).docx: Detailed report explaining the findings from Case Study 2.

Project Findings

Case Study 1: Bank Marketing Campaign

• Target Age Group: Clients aged 30-50 are most likely to make deposits.
• Job Role Impact: Management professionals have the highest deposit likelihood.
• Contact Duration: Calls lasting over 500 seconds significantly improve deposit rates.

Case Study 2: Soccer Analytics

• Top Goalkeepers: Iván Cuéllar ranked first in save attempts.
• Messi vs. Ronaldo: Messi outperformed Ronaldo in terms of shots and passes.
• Physical Attributes: Right-footed players generally perform better in free kicks and shots.